Branding & Packaging

Branding & Packaging: LE JEUNE Chocolatiers

Because one simply cannot have enough chocolate in their life, I bring to you this exquisite branding & packaging for London-based Le Jeune Chocolatiers

Because one simply cannot have enough chocolate in their life, I bring to you this exquisite branding & packaging for London-based Le Jeune Chocolatiers, brilliantly designed by Studio Chapeaux. I try to find branding from products that are actually in existence and this is pretty much the best post ever. The branding is sublime and the handmade chocolate looks like a dream come true. Learn more about the project on the Studio Chapeaux site and indulge the sense in the Le Jeune Chocolatiers shop here.

About the brand:

“Maîtres Chocolatiers Ivan Le Jeune creates, makes and sells his luxurious artisan chocolate bars in the middle of Central London. Each chocolate bar is a unique delicious treat and only contains the very best, the very finest ingredients. The new holistic brand identity fuses traditional craftsmanship and innovative design vision. The bespoke word-mark interprets classic, calligraphy elements in a new way and updates the classic lettering look and feel of traditional sign painters into the here and now. A delicious taste of gold.” via Studio Chapeaux

About the project:

“Create a unique and innovative brand and packaging design for the London based artisan chocolate brand Le Jeune. Maîtres Chocolatiers Ivan Le Jeune creates, makes and sells his luxurious artisan chocolate bars in the middle of Central London – in a quiet little cobblestone street in Covent Garden. There they are lovingly handmade, distributed and enjoyed. Each chocolate bar is a unique delicious treat and only contains the very best, the very finest ingredients. The Idea: Pure Gold.

As a tribute to Ivan Le Jeune’s previous career as a Swiss Investment Banker, the packaging design is based on the idea of a gold bar. All colours, shapes and sizes take inspiration from its golden counterpart. The new  holistic brand identity fuses traditional craftsmanship and innovative design vision. Various branding blocks of the product and the brand are represented in form of especially created icons and tell the brand story playfully and entertaining. The bespoke word-mark interprets classic, calligraphy elements in a new way and updates the classic lettering look&feel of traditional sign painters into the here and now.” 

Brett Torrey Haynes is an artist, graphic designer and WordPress aficionado who also has a thing for modern handmade goods.