Meet The Makers: Croft House
About Croft House:
Founded in 2010, Croft House aims to encompass the sophisticated, relaxed feel of the California lifestyle through their handmade pieces of statement furniture. Croft prides itself on creating timeless pieces, individually crafted to fit a client’s specific needs. Their extensive design experience effortlessly transforms ideas and vision into functional, quality furniture.
Manufactured locally in Southern California, each piece is handmade with great attention to detail and a distinct focus on the individual processes involved. Longevity and craftsmanship are prioritized through the selection of only the highest quality materials available.
Croft House considers negative space to be just another material at their disposal, this perspective allows their design team to present scale in unique and exciting ways. Commingling these defining characteristics of modern design with the utmost commitment to the use of natural materials, Croft House creates a new generation of timeless furniture.
Founded in 2010, Croft House aims to encompass the sophisticated, relaxed feel of the California lifestyle through their handmade pieces of statement furniture.
Meet The Makers
Q: What inspired you to begin your collection?
At the inception of Croft House, we built individual pieces and sold them on craigslist. Occasionally, a potential customer would come and look at the piece but not buy right away. A completely different customer would come in and make the purchase, and then the original potential customer would call back ready to move forward. This gave us an indication that the designs we were creating had some staying power and served as the inspiration to start a true collection (our Railcar Series was our first!)
Q: Describe your creative process. Where do you start?
Good question! It varies from piece to piece, but for the most part, we’ll find a component that we love – be it a material, base design, whatever – and start building around that. We’re incredibly collaborative, which we’ve found helps to keep us on brand and true to our aesthetic.
Q: How do you maintain your creative drive?
We’re lucky as we get to constantly create personalized pieces for our clients. Regularly curating our pieces to work for our clients’ spaces helps to keep the creative juices flowing pretty consistently!
We love sharing our brand inspiration, products, and especially how our customers are using our products. No better way to share the Croft experience than through the people who are experiencing it!
Q: What materials do you love to use?
We’re big fans of natural materials. Industrial steel, various marbles and stones, several species of wood (some reclaimed some not) and recently leather.
Q: Every product has a story. Is there a story behind one of your pieces that stands out to you?
There’s not necessarily one particular product story, but in the past few years, marble has become a staple of our line. It happened completely by accident. We had a found remnant piece of marble and built a base around it (for personal use). We loved it so much that we decided to incorporate it into our line and have continued to grow our collection of marble pieces ever since.
Q: Do you have a dream collaborator?
We love working with other LA-based members of the design community, but I think we all agree that our ideal collaborator would be Amber Interiors. They have an amazing eye and perfect aesthetic for what we like to do.
Q: What are some of the challenges that you face as a maker?
Decision making! We have so much freedom to create new pieces; it can end up being a hinderance.
Q: How do you use social media to promote your work?
We’re such a visually oriented industry, and Instagram and Pinterest have really allowed us to get our imagery out to the world. We love sharing our brand inspiration, products, and especially how our customers are using our products. No better way to share the Croft experience than through the people who are experiencing it!
Q: What are you working on right now?
Right now, we’re working on a handful of new designs for our next collection. More info soon!