Branding and Packaging

Branding and Packaging: Filamento Branding by Menta

Designed by Guadalajara, Mexico-based Menta, the branding for Filamento pays homage to the beauty of the filament that gives light bulbs their glow.

In my quest to find branding and packaging projects that feature handmade goods, I’m often surprised at the discoveries I uncover on Behance. Take this project for Filamento, for instance. Designed by Guadalajara, Mexico-based Menta, the branding for Filamento pays homage to the beauty of the filament that gives light bulbs their glow. What’s astonishing about the design is just how simple and effective it is.

I’m hoping to have more information about Filamento’s handmade lighting at some point in the future, at which time I will update this post with the proper links. Until then, you can follow this talented team of designers on Instagram. Be sure to check out Menta’s portfolio. There are more treasures to be discovered there as well.

About the design: Filamento is a Mexican workshop of artisan lamps, handcrafted with traditional techniques and materials such as copper, mud, and wood. Based in Guadalajara and founded by Sofía & Enrique, Filamento creates beautiful lamp designs with an eye on simplicity for the modern home, paying great attention to details.

About the designers: Menta is a Branding & Packaging studio founded by Laura Méndez, in 2008. We believe in the Simplicity of Allure, to deliver effective brand identities that balance classic & contemporary aesthetics, through research and clear concept definition. Our work builds meaningful human connections and stirs up beautiful experiences. We fancy the carefully crafted & well executed print. Based in Guadalajara, Mexico, we work with small businesses and international companies, listening to our clients and understanding their objectives.

Filamento: INSTAGRAM | FACEBOOK

Menta: HOME | INSTAGRAM | TWITTER | FACEBOOK

Brett Torrey Haynes is an artist, graphic designer and WordPress aficionado who also has a thing for modern handmade goods.

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