Branding and Packaging

Branding and Packaging: Hutwoods Candles

Do we really have to tell you how much we love this branding and packaging project Emma Morton created for Hutwoods Candles? This is everything we love

Do we really have to tell you how much we love this branding and packaging project Emma Morton created for Hutwoods Candles? This is everything we love: handmade candles, brilliant design and a color palette that is simply delicious. See more of Emma’s work here and by all means, go and buy yourself something luxurious from Hutwoods Candles right now.

From the designer:

The boutique candle company Hutwoods came to me looking to be rebranded and repackaged. They wanted to be taken from a place of craft to a place of refinement, whilst still retaining their heritage of being handmade in Sydney.

I worked closely and directly with the client to develop a brand identity that is classic yet contemporary, a font has been re drawn to create unique qwirks reminiscent of the wood wicks used in the Hutwoods’ candles — creating a modern logo whilst retaining a classic feel. The packaging was inspired by the fragments of light given off by the candles, but also needed to reflect each fragrance, the result became geometric shards of colour that wrap around the tube packaging. The geometric forms and pastel palette continue on sticker labelling as well in the brand launch booklet.

A premium range of copper and silver candles follow the same inspiration but this time printed in silver and copper foils with each shape containing fragmented lines in matching foils. This fine detail on the rich charcoal creates a premium feel that still pays homage to the mother brand.

Established in the vibrant and creative city of Sydney, Australia in 2013, we are a husband and wife team that wanted to combine our passions, creating a product range that would be an extension of our core values.

We set about launching a fragrance & homewares collection where modern day design and traditional craftsmanship go hand-in-hand. We wanted our customers to experience something bespoke, born from an appreciation that it’s the small things that really do make a big difference.

We’re proud that we were one of the first Australian brands to pioneer with wood wick soy candles. This is something we’re now renowned for, and will always shine brightly through our name.

Our fragrance and homewares collection is available in a choice of stunning ivory glass tumblers with solid wood lids, lightweight travel tins, reed diffusers, wooden candleholders and our luxury copper and stainless steel vessels.

We believe that our contemporary range provides an option for every customer and always ensure your experience is not only remembered, but worth sharing with friends and family. You can find out more on our story by visiting the Tree of Life Blog. From our hands to yours, we hope you enjoy our products as much as we do creating them.

Brett Torrey Haynes is an artist, graphic designer and WordPress aficionado who also has a thing for modern handmade goods.

See What's New in the IAMTHELAB Design StudioDiscover The Goods
+ +