Branding and Packaging

Branding and Packaging: RINGANA by Moodley Brand Identity

Combining a fresh color palette and bold typography, Moodley Brand Identity has designed an incredible brand identity for the Austria-based Ringana natural skincare line.

How’s this for cool branding? Combining a fresh color palette and bold typography, Moodley Brand Identity has designed an incredible brand identity for the Austria-based Ringana natural skincare line.

About the design: RINGANA produces fresh cosmetics and superfoods that exactly consist of one ingredient: nature. After the successful rebranding that emphasises this naturalness, moodley put the product group of the supplements into a new packaging.

Lots of work and several years of developing lead to RINGANA’s products. Their standard is always as high as absolute freshness goes – without artificial ingredients, without compromises. A philosophy, the packaging should transport, too, while it focuses on the essential and also reflects the spirit of innovation. You see, RINGANA isn’t just uncompromisingly good when it comes to their products.

About the brand: “In the beginning was the conviction to bring completely new cosmetic products to the market. Together with a team of qualified experts to whom the spark of this idea had jumped, RINGANA was founded. We experimented in a small laboratory and tested different recipes with a kitchen mixer. It took three years until we were satisfied and brought the first products to the market. Three years characterized by hard work, a good measure of idealism, and many new findings. But it paid off, because our ideas were crowned by the success of a completely new direction in thinking in skin care: fresh cosmetics.

In the meantime, we have replaced the kitchen mixer with a modern, high-tech laboratory. Successfully added to the fresh cosmetics was the category of food supplements. But the basic idea has always remained the same. And it always will. Have a great deal of joy with RINGANA!

Credits:
Client: RINGANA GmbH
Creative Direction: Mike Fuisz
Strategic Consulting: Gernot Leonhartsberger
Brand Consulting/Project Management: Lisa Haller
Art Direction: Wolfgang Niederl, Sabine Kernbichler
Graphic Design: Sabine Kernbichler, Viola Prüller
Photography: Alex Krischner, Michael Königshofer, Elisabeth Mörz, Croce & Wir

Brett Torrey Haynes is an artist, graphic designer and WordPress aficionado who also has a thing for modern handmade goods.

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