
This is the place to find gentle whole food recipes,
sublime arts & craft, and great books worth reading.
IAMTHELAB is a design studio, podcast, modern arts & craft journal, and plant-powered recipe development kitchen.
We champion a holistic and creative life.
Nourish your soul with us.
DISCOVER THIS
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.

IAMTHELAB RADIO
Art, craft, whole-food recipes, design, books and kindness. From our heart to your ears. Listen to new episodes every Monday. Thanks for listening.
IAMTHELAB KITCHEN
WHOLE-FOOD,
PLANT-BASED,
SOS-FREE RECIPES.
The IAMTHELAB Kitchen focuses on recipes that are good for the body, mind, heart, and soul.
We host a monthly Kitchen Session, one-on-one meal planning, and recipe development for restaurants that are open to offering WFPB recipes for their customers.
DISCOVER THIS
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
Discover This Thing
When we create with authenticity and truth, the results are always good. What does it mean to be authentic? It means that you ignore the outer noise and allow the inner voice to guide your hands and hearts.
THE KITCHEN LIBRARY
These are the books and magazines that deserve to make there way into your kitchen library. We support small bookshops via Bookshop.org where possible. A list of other links can be found on our Library page.
See how a move to the countryside can change a chef's perspective in Gaz Oakley's gorgeous new book.
A natural extension of Huw and Sam's calm and informative YouTube channel, this book is a joy to read.
Chickpea Magazine is the best vegan food journal you'll ever see. Get the latest issue today.
For those who want to expand their knowledge of mushrooms, this handy little guide should do the trick.
I'm loving this incredible book. It makes the process and practice of fermentation accessible.
A stunning cookbook featuring dairy, refined sugar and gluten-free recipes

KITCHEN
SESSIONS
Join us for a Kitchen Session, our monthly community gathering where we share whole-food, plant-based recipes, meal planning and more.
MEAL
PLANNING
Join us for a Kitchen Session, our monthly community gathering where we share whole-food, plant-based recipes, meal planning and more.
Join us for a Kitchen Session, our monthly community gathering where we share whole-food, plant-based recipes, meal planning and more.
MENU
PLANNING
VIEWS FROM THE DESKTOP
Gentle musings from the editor and chief creative person.
The thing about social media, in my opinion, is that it makes you a watcher. We've been lead to believe that inspiration comes from the addictive collecting of ideas from others through a constant feed of visual input.
This con is the practice of companies invested in keeping you plugged in and locked out of your own inner world. However, the best ideas are often born from solitude, sanguine moments of self-reflection in times of personal sorrow, and serendipitous surprises. The finished products you see on the waterfall of images does not tell the full story. Quite frankly, for me, the stories don't matter until I hold something tangible in my hands.
For instance, I've dreamed of owning a piece of pottery from Florian Gadsby, but I'm never fast enough to get a piece, but I did get a signed copy of his book and that act alone has made me appreciate his work.
Storytellers like Florian can be the historians of their own lives. Artists and craftspeople take elements of their personal history and transform them into objects that stand as monuments of their story.
When I take care of that piece of crafted good, it is alive to me, history captured in time and attention. How generous that these talented folks share a bit of themselves with strangers.
If you do feel the need to gather visual inspiration, I encourage you to move away from the public models and aim for private spaces like mymind. Mood boards have been vital for artists as a means of pulling together elements that feed that gnawing fire to create.
Mymind is yours alone, unshared and unseen. I started pulling images from the websites that I visit and it has been enlightening to see a theme emerge. I used the colors and hues I've gathered to reinvent my personal design story and to clarify my creative identity.
I am not a brand, I am Brett. There is a difference. One is human and the other is the death of self, commodified and limited. I would love to hear your thoughts. Join the conversation in The Terrarium.
Florian Gadsby and an array of his incredible pottery.
THE STUDIO LIBRARY
These are the books and magazines that deserve to make there way
into your kitchen library. We support small bookshops via Bookshop.org
where possible. A list of other links can be found on our Library page.
See how a move to the countryside can change a chef's perspective in Gaz Oakley's gorgeous new book.
A natural extension of Huw and Sam's calm and informative YouTube channel, this book is a joy to read.
Chickpea Magazine is the best vegan food journal you'll ever see. Get the latest issue today.
For those who want to expand their knowledge of mushrooms, this handy little guide should do the trick.
I'm loving this incredible book. It makes the process and practice of fermentation accessible.
A stunning cookbook featuring dairy, refined sugar and gluten-free recipes
THE TERRARIUM
A COMMUNITY FOR
THE CREATIVELY CURIOUS
The IAMTHELAB Kitchen focuses on recipes that are good for the body, mind, heart, and soul.
We host a monthly Kitchen Session, one-on-one meal planning, and recipe development for restaurants that are open to offering WFPB recipes for their customers.